You’ve seen it in a mall near you. You’ve bought it one of their brightly coloured cups of bubble tea. The Each-A-Cup Bubble Tea brand has its origins in Singapore, but has since modestly – or so they claim – expanded with various outlets in Malaysia and bigger plans for a greater international market. Their kiosks can be seen at various malls at public places in Kuala Lumpur itself, often with bright orange backlit letters blaring out their brand name. This listicle takes a look at the (possible) reasons why their brand has continued to remain successful and retain demand for its products.
10 Reasons why the Each-A-Cup Bubble Tea Brand Has Survived Until Now
1. A Global Vision
It was earlier mentioned that Each-A-Cup operates in both Singapore and Malaysia, and that they have plans to establish themselves in even more countries. This is promoted voraciously on both country-specific websites (Singaporean and Malaysian), with an email contact for interested franchisees.
2. Bright Colours
I mean – look at those adorable little yellow and orange blobs of – well, we’re not sure what! But aren’t they cute! The visual appeal of the brand’s website, outlets and products definitely give it an attractive, energetic edge.
3. Choice
Depending on whether you like original teas, milk teas, fruity concoctions, yogurt smoothies or other blends of flavours, there are twelve ‘series’ of drinks to choose from, all of which are available on their website. The series are divided into categories of premium and standard, and with attractive names like ‘Taiwan Heavenly King’, ‘Pingo’ and ‘Luxury Ice Treat’, it would certainly seem like you were getting something far more special than a cup of sugar, flavouring and water. (Although they do claim to use natural fruit juice and not syrup in their goods.)
4. Expansion into Each-A-Brew
To cater to the hectic lifestyle of those who are always on the go, Each-A-Cup has formulated what they’ve called a revolutionary tea that is freshly brewed in under 60 seconds. If you thought you didn’t have time for their products, think again. It won’t even take a minute. The special brew is also promoted to be recommended by the brand’s Taiwanese Tea Consultants.
5. An Online Presence
Both Singaporean and Malaysian Each-A-Cup websites are both easy to navigate and loaded with information. Not only do they provide their story, their menu, their locations and their current promotions, they also advertise their press releases and have a page for enquiries, suggestions or comments from the general public. And what company could survive without a Facebook page these days? The brand has the added bonus of that too.
6. Coupons, Giveaways and Promotions
In its infant stages in the Malaysian market, Each-A-Cup grabbed attention from other popular bubble tea brands by giving loyalty cards (e.g. Buy 10 Free 1) and coupons for selected flavours. This writer would know because she managed to collect up to six stamps as proofs of purchase before finally deciding that it was
7. Utilising their Fan Base
‘Don’t take our word for it, take the word of our satisfied customers – people like you!’ their webpage for customer reviews seems to scream out. Each review is almost too conveniently peppered with catchy tag phrases like ‘all natural and high quality ingredients’, ‘cool’ and ‘refreshing’ – something anyone would cave in to buying in the rising Malaysian temperatures.
8. Professional Response to Threats
Remember that health scare we had about the harmful chemicals in bubble tea ‘pearls’ a while back? When the Singaporean authorities deemed them safe for consumption, Each-A-Cup made sure a snapshot of the press release was posted on their website to ensure the safety and quality of their products, ensuring that they could still be trusted to deliver healthy and delicious bubble tea drinks.
